Managing your own search engine optimization can easily become overwhelming, especially if you’re also in charge of managing a business! It’s a necessary evil of SEO marketing that you have to put in so much work, and on a consistent basis, in order to keep up with all of the algorithm changes that Google puts out.

To help you out a little bit, here are some SEO tips and tricks that never get old:

1. Optimizing your website should be the very thing you do before starting any major SEO marketing campaign. This includes deleting any missing “404 error” pages, checking for any broken links, and filling in the meta data for each page.
2. If you’re hoping to get a local SEO campaign going, make sure that you also fill out the “Claim My Business” page on Google and make sure that your business’s information (phone number, location, and hours of operation) are placed on every single page in your site, in the exact same spot, because these are important local search ranking factors. This info should be updated regularly if there are any changes (such as seasonal hours of operation).
3. Check out what your customers are searching for when they end up on your website! There are tons of tools included in website marketing services that allow you to find out this information. If you already have an idea about the keywords that your customers are searching, try using a free feature like Google’s Keyword Tool (located in an AdWords account) to see which keywords are most popular and which ones are possible for your business to rank on.
4. Once you have these keywords, it’s really important that you find a way to get them on your site! Sometimes they’ll sound a little awkward, but they definitely need to be on at least one page a couple of times.
5. On the other hand, you’ll want to avoid a terrible practice called “keyword stuffing,” which is where you fill up a page of content with awkward keywords. This results in getting the keywords on your site, but it also results in paragraphs of jibberish. Google’s web crawlers are actually getting better at detecting this mumble-jumble content and they penalize websites that use these types of SEO techniques.
6. When all else fails, just get creative! Don’t rely too much on written content and remember that the simpler your website is, the better. Try to incorporate tasteful pictures, infographics, and videos that really reflect the brand of your business, and try to engage your site visitors with a call to action.

And of course, if you’re still feeling lost, never hesitate to contact a search engine marketing firm for some customized SEO marketing tips!