Search Engine Optimization is a relatively new and very effective method of online advertising. It may be a bit difficult to understand for those who are new to the concept but the basics of how it works are very simple. SEO services aim to make your content relevant and visible online; with more and more customers looking to the web for information, it has never been more imperative that businesses increase online visibility. Becoming familiar with the vital aspects of how SEO works can help to increase visibility with SEO, not to mention find the best local SEO company. These basics are as follows:


1. Stay on Top


As any good local SEO company knows, search engines have become something a gateway to content on the internet. As many as 93% of online experiences begin with a search engine, with many people looking to sources like Google and Bing to find relevant information. Simply showing up in search engine results is not enough, what with three-quarters of search engine users never scrolling past the first page of results. Keeping your content at the forefront of results is the focus of an SEO company.


2. Create Content


Creating regular content, such as blog and social media posts, is a great way of keeping relevant. As many as 92% of marketers cite content creation as ?somewhat? to ?very? effective in regards to SEO. A local SEO company will work closely with companies to make sure that content is compelling and relevant to the community at hand.


3. Keep it Organic


Organic marketing has so far proven much more effective than paid advertisements, which is no doubt why half of all marketers find strategies like content creation to be very successful. An upwards of 70-80% of users completely ignore paid advertisements in favor of organic. Organic advertising is service that only SEO can provide with expertise.


4. Be Mobile Friendly


Many customers do their online research through a smart phone, as half of all local searches are done on a mobile app. Searches as well as purchases are done through mobile phones, 51% of consumers more likely to make a purchase through a mobile optimized site. Local mobile ad spending is expected to grow from $800 million to $18 billion by 2016, so it pays to cover all bases and be accessible in this way.


The effectiveness of SEO services should never be underestimated and overlooked. Going forward into our new age of technology, those that seek SEO services are bound to be the most successful.